beaux florals: brand identity, website, content creation, client communication Florals, amplified. Beaux is a founder-led creative floral studio with a 20,000-follower Instagram presence that had outgrown its original positioning. Led the rebrand from concept through to execution: new identity, logo…
MODERN CONCIERGE: BRAND STRATEGY + IDENTITY, WEBSITE, CLIENT COMMUNICATION The invisible partner in a well-run life. Modern Concierge is an established concierge service in Toronto, with strong retention was looking to update their brand identity and create coherent communication across…
elysian tales: Client Communication, Content Creation, Creative Direction Every city has two versions of itself. Elysian Tales is a luxury gastronomic experience brand active across three European markets. Worked with founder and team to develop consistent visual language for social media (reels,…
ViGYL CANDLES: CREATIVE DIRECTION + CONTENT PRODUCTION Strangers in the woods. Unmarked trails. Choosing the long way. Relishing the last days of summer with Vigyl’s PASSAGE candle. A sexy scent that invites you to linger in the in-between spaces. Organic…
METATE Contemporary crafts in Mexico City. We worked with Metate in Mexico City to create a series of photographs of the brand promoting contemporary mexican craft and design.
Oak + Ember studio: CREATIVE DIRECTION + PHOTOGRAPHY Founder portraits. I worked with Mackenzie of Oak + Ember studio to create a series of lifestyle portraits to represent the creative studio focusing on brand identity for creative businesses.
karlyn percil: creative direction + brand photography The Success System Creative direction by Fina Studio Brand Photography by Andreea Muscurel The Success System is a 360 self-leadership philosophy created by Karlyn Percil. It includes curated frameworks, and transformational tools rooted…
community restaurant: brand photography Plant-powered, elevated dining. We worked with Community Restaurant in Oakville to produce a series of promotional images for this vegan restaurant focused on educating the community about a healthy lifestyle.